Marketing and eCommerce Coordinator

Responsible for promoting Roland brands nationally and promoting the expansion of online commerce platforms. Main achievements:

Coordinated the paid digital marketing strategy for Google, Meta, and Amazon, accomplishing a 30x ROAS and over 32 million impressions during 2023, also expecting a 149% growth for 2024.

Developed and managed the brand’s direct online store using Shopify, achieving over 280% growth in three years and becoming the top three sales channel for the company.

Designed and executed the Roland Day concept, with events in Mexico City and Monterrey, both with more than 1,000 attendees. Coordinated the brand’s participation in key events with more than 2,000 attendees, like Bazar de Bandas and MexSyntCo.

Partnered with over 50 artists, content producers, brands, labels, and institutions, including Moderatto, Molotov, Camilo Séptimo, Argentina Durán, House of Vans, Vive Latino, Apodaca Group, ONErpm, Skoove, and Tec de Monterrey.

Managed the allocation of a $4.5 million budget and generated reports for senior management to review results and expenses.

Product Manager

Responsible for the local strategy for two product categories valued at over $40 million mexican pesos per year, including marketing, sales forecast, development and content.

Positioned Roland E-X series in Mexico by coordinating the creation of localized sound content, leading to a 440% increase in sales from 2021 to 2023.

Arranged the production of local content for products like GO:KEYS 3 and 5, E-X10, AIRA Compact, and SP- 404MK2, as well as artist content for FANTOM-0 and BOSS 200 series.

Digital Marketing

Focused on digital marketing strategies to penetrate new markets and platforms to find profitable business opportunities: SMM, SEM and SEO, omnichannel eCommerce, automation, big data and machine learning.

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Digital Music Production Engineering

The program combines different areas, such as music production (recording, mixing and mastering of audio), marketing, video production, advanced mathematics and physics, audio, web and mobile devices programming, administration and businesses, among others.

Professional license number: 11485364

Music Technology

Studied for six months at the University of Sussex, reviewing subjects such as studio recording, music production and electronic music, audiovisual design, sound for interactive media like video games, web or cinema, among others.

Professor

Gathered my professional experience to teach elective subjects related to music technology and music business at Tec de Monterrey’s high school.

Marketing Specialist

Worked with the team to successfully grow social media engagement through creative digital content, collaboration with artists, and effective ad campaigns. Optimized marketplaces (Amazon, Mercado Libre) to boost online sales.

Sales Agent

Oversaw new customer accquisition, purchase orders, and sales growth for the northern region of the country. Developed busines intelligence tools and started the professional relationship with some of today’s top clients.