Marketing and eCommerce Coordinator
Responsible for promoting Roland brands nationally and driving the development of online commerce platforms. Main responsibilities:
➤ In charge of the digital marketing strategy (SEM and SMM planning, email and contentmarketing, organic posting, data analysis, and budget alocation),localized content creation, design and in-store marketing.
➤ Responsible for ecommerce strategy and implementation (Mercado Libre, Amazon Mexico, and Shopify D2C web store).
➤ Coordinate artist relations and strategic brand partnerships (colaboration with artists, influencers, local media, studios, labels and streaming platforms, music festivals, and venues).
➤ Manage digital marketing strategy including social media, online advertising, content creation, artist and influencer relations and media.
➤ Events and brand activations, online and on-site.
Achievements:
Design, development and implementation of B2C store (+269% growth in 2 years).
Roland Day: House of Vans (2022), Monterey (2023).
Key partnerships: ONErpm, House of Vans, Vive Latino, Apodaca Group, San Pedro Garza G. government, Skoove, Tec de Monterey, SAE Institute.
Key artists: Moderato, Molotov, Camilo Séptimo, CLUBZ, Plastilina Mosh, and more.